Pan African Film Festival & AFS Presents: Play It Loud! How Toronto Got Soul w/ Live Director Q&A

TEXAS PREMIERE

Play It Loud! How Toronto Got Soul w/ Live Q&A

Doors: 8:40pm | Screening: 9pm

Director Graeme Mathieson, Executive Producer Andrew Munger & Matt Sullivan - President of Light In the Attic Records will be in attendance for a live Q&A.

(Canada/Jamaica/USA, 2025, 1h 23min, DCP)

Featuring: Featuring Jay Douglas, Sly Dunbar, Michael Williams, Cadence Weapon, DJ Supreme, Lillian Allen, Adrian Miller, and Jackie Richardson

Director: Graeme Mathieson; Writers: Graeme Mathieson, Brina Romanek, Andrew Munger; Producer: Andrew Munger; Executive Producers: Clement Virgo, Andrew Munger

Synopsis: This documentary reveals how many of Jamaica’s biggest stars turned Toronto into a Jamaican music mecca. The film tells the story through the life of beloved reggae singer Jay Douglas, an O.G. still going strong 60 years after the story begins. The Jamaicans built a vibrant culture of basement studios, record stores, and house parties, recording extraordinary tracks, forgotten until an American record label discovered and released the long-lost recordings, breathing new life into their careers.

About the Film Series:

AFS welcomes Los Angeles’ famed Pan African Film Festival (PAFF) for its fourth annual Austin series, showcasing powerful Black stories from across the globe. From July 30 to August 2, AFS and PAFF present a series of acclaimed features, short films, filmmaker Q&As, and a free filmmaker panel. Learn more and purchase tickets now at AustinFilm.org/PAFF.