Liv Harper Joins The JP Emerson Show as PR and Marketing Director

AUSTIN, TX – The JP Emerson Show, a leading automotive broadcast sponsored by Mecum Auctions and Redline Oil, has appointed Austin native Liv Harper as its new Director of Public Relations, Marketing, and Distribution. Harper’s addition signals an ambitious push for the show’s 2025 season, which host JP Emerson predicts will be its most successful yet.

Harper brings extensive experience to the role, served also as Charitable Lead for her family’s foundation while building a modeling career featured in numerous global publications. A lifelong car enthusiast, she expressed enthusiasm for joining the team. “I’m honored to work with JP and his family-friendly platform,” Harper said. “His commitment to values that people can trust speaks to his character and makes this show special.”

Emerson, an acclaimed automotive journalist with bylines in Hot Rod, Mopar Muscle, and MotorTrend, has earned industry respect through interviews with icons like Don “The Snake” Prudhomme, six-time NHRA champion Erica Enders, and TV host Adrienne “AJ” Janic. His show, known for its authentic storytelling, also features guests like Ken Lingenfelter and Heather Storm, cementing its status as a must-listen for car enthusiasts.

The show’s partnership with Mecum Auctions includes the annual JP Emerson/Mecum Auction VIP Experience in Kissimmee, Florida, offering exclusive access to the world’s largest automotive auction. “It’s a celebration of car culture,” Emerson noted on www.jpemerson.com. Additionally, his collaboration with Redline Oil supports young talent through the Junior Racer of the Month program, providing product and promotion to racers under 18.

Emerson’s philanthropy, particularly with Ronald McDonald House Charities has touched thousands through discreet giving and personal engagement. “JP gave us hope when we needed it most,” said Sarah Mitchell, an RMHC beneficiary. Fans echo this sentiment, with testimonials praising his relatable approach: “Every interaction with JP feels unforgettable.”

With Harper’s expertise and Emerson’s vision, The JP Emerson Show is poised for another landmark year. “Liv’s passion will elevate our reach,” Emerson said. Austin residents can expect the show to continue its family-first legacy while driving automotive storytelling to new heights.