Michelle Obama Returning To Austin For Upcoming Tech Conference

AUSTIN, TX — Former First Lady Michelle Obama will be making a return visit to Austin for an upcoming tech conference, company officials announced Tuesday.

Befitting its role in the marketplace, Social media software company Spredfast used Twitter to make the announcement. Company officials broke the news on the upcoming conference in October via the social media forum on Tuesday morning.

The upcoming gathering is dubbed “Smart Social Summit,” and is scheduled from Oct. 16-18 at the W Hotel in downtown Austin, according to Spredfast. Mrs. Obama will participate in a moderated discussion during the event.

This won't be the first time the former First Lady visits Austin. She arrived in Austin during South by Southwest Interactive last year to discuss her involvement with the Let Girls Learn project promoting access to education worldwide. Former President Barack Obama, her husband, also was a SXSW participant in a separate talk about the importance of community engagement.

Related story: First Lady Michelle Obama Delivers Issue-Rich Keynote At SXSW

An Austin-based firm, Spredfast is in the business of selling software to companies and brands for use in managing and analyzing their social media content and for the purposes of building social media campaigns across multiple sites (Facebook, Instagram, Tumbler, Twitter, YouTube and the like), according to information found on its website.

>>> Official photo of Michelle Obama via Wikimedia Commons