St. David's HealthCare Names Marketing VP In Austin

AUSTIN, TX — St. David’s HealthCare has appointed a marketing executive with 25 years of brand-building experience as its new vice president of marketing, officials said Monday.

Kim Carpenter assumed her new role in August.

“Given the depth of her marketing expertise and experience, Kim will be a tremendous asset to St. David’s HealthCare as we continue to operate in a more competitive healthcare environment,” David Huffstutler, chief executive officer of St. David’s HealthCare, said in a prepared statement.

Carpenter was formerly with HCB Health, a full-service marketing and advertising healthcare agency in Austin, where she was an associate partner and most recently served as executive vice president of patient and provider services. During her time with HCB Health, Carpenter served as a strategic consultant to key global, national, regional and local healthcare clients, including Abbott, Alcon, Harden Healthcare, The Johns Hopkins Health System, Luminex, Medtronic, Pearson, The US Oncology Network, Texas Oncology and others.

In addition to leading brand development and execution, Carpenter also spearheaded the expansion and development of HCB’s patient engagement and provider services business unit, officials said, during which time she serviced HCB offices in Austin and Chicago.

Prior to that experience, Carpenter operated her own marketing communications consulting business.

About St. David’s HealthCare

St. David’s HealthCare includes seven of the area’s leading hospitals and is one of the largest health systems in Texas. The organization has been recognized with a Malcolm Baldrige National Quality Award—the nation’s highest presidential honor for performance excellence. St. David’s HealthCare is the third-largest private employer in the Austin area, with more than 10,600 employees across 132 sites of care.

St. David’s HealthCare is a unique partnership between a hospital management company and two local non-profits—St. David’s Foundation and Georgetown Health Foundation. The proceeds from the operations of the hospitals fund the foundations, which, in turn, invest those dollars back into the community. Since the inception of St. David’s HealthCare in 1996, more than $518 million has been given back to the community to improve the health and healthcare of Central Texans.