Neighbor News
Franchise Foundry Heads West to Exclusive Industry Conference
American Robotics Academy and Over the Top Cake Supplies to Introduce Their Brands As Part of Franchise Foundry's Showcase

Franchise Foundry, a multi-faceted, full service franchise development company, based in The Woodlands, TX, is experiencing tremendous growth in all areas of business. Its most recent accomplishment is the strategic partnership between the Franchise Brokers Association and Franchise Foundry.
Which is why, this year, CEO Paul Segreto is taking two of his most successful and innovative franchise concepts to Franchise Expo West from October 6-8. Franchise Expo West is the premier event of the year, covering the franchise industry for the western United States, and serves as the industry’s destination for prospective franchisees. Only the most exclusive franchises attend to showcase their brands to serious candidates.
“It’s been many years since a conference of this caliber has been held in Denver, which is an outstanding market for entrepreneurship and franchise interest,” said Segreto. “I am excited to bring two of our emerging partner brands to this event so that the industry can learn more about them and vice versa.”
Find out what's happening in Houstonfor free with the latest updates from Patch.
American Robotics Academy is the only franchise to offer robotics based entirely in education and adheres to a strict curriculum. Each class taught at the American Robotics Academy has one goal: to teach students to understand "how things work" through hands-on activities. It is currently one of the most popular after school programs in the region and the classes have become so well-received that they are the only ones of their kind to be taught at The University of Houston, where the academy and its staff has conducted summer camps year after year for more than seven years.
Also rapidly expanding and exploding in popularity is Over The Top Cake Supplies. Launched in 2011, it has provided Texas residents with standard, professional cake supplies as well as decorating classes, birthday parties and the expertise of its talented staff. Always trying to keep its business innovative and in trend with what the customers want, the company has also expanded into “girls’ night out” parties, bachelorette parties, birthday gatherings and more. Over The Top Cake Supplies started franchising in mid-2015 and already has four franchise locations with two coming soon.
Find out what's happening in Houstonfor free with the latest updates from Patch.
Franchise Foundry is successful because it focuses exclusively on emerging franchise brands and its team has a unique set of capabilities that range from strategic planning and operations to franchise marketing and development. Franchise Foundry also oversees complete funnel management, lead generation, qualification, maturation, and sales compliance programs, making their business unique to the marketplace.
For more information about Franchise Foundry, contact Paul Segreto at (832) 797-9851 or by email at Paul@FranchiseFoundry.com.
About Franchise Foundry
Franchise Foundry is a business accelerator focused on emerging franchise brands. Boasting more than 30 years of experience building businesses, Franchise Foundry’s leadership fully understands the unique challenges that emerging franchisors face in starting, growing or turning around their brands. Utilizing a hybrid coaching/consulting approach, the Foundry team develops and deploys effective short and long term solutions in franchise management and operations, change management, traditional and digital marketing, relationship and business management technology and domestic and international franchise development. Franchise Foundry also assists franchise brands in raising capital and exploring merger and acquisition opportunities. The company has an expanding list of client brands across various industry segments, with its primary goal of positioning clients with unique, differentiating propositions to stand out in today’s highly competitive business environment.
About Franchise Expo West
Franchise Expo West is the premier event covering the franchise industry for the western United States, and serves as the industry's one-stop shop for prospective franchisees.
At Franchise Expo West, hundreds of the hottest franchise concepts and opportunities will be on display, and thousands of the most qualified prospects from the western United States and other areas will be in attendance. Franchise Expo West also offers the industry's most comprehensive conference and educational program to gain the ins and outs and behind the scenes information needed for success right from the start. Thousands of entrepreneurs and future business owners from across the United States will attend Franchise Expo West, looking for franchise opportunities. Visitors will have the chance to meet face-to-face with over 200 proven franchise opportunities in every industry, across every investment level, full-time and part-time.
Franchise Expo West is owned and operated by MFV Expositions, producers of shows in the United States, Mexico, Japan, the United Kingdom and Ireland. Franchise Expo West is sponsored by the International Franchise Association (IFA).