Event Details
Texas Born Celebrates Newest Location in Frisco, Texas
With 54 Locations in Texas and Oklahoma, the family-owned, locally-based convenience store chain continues to Leave ‘Em Better
FRISCO, Texas (April 29, 2026) -- Texas Born (TXB), a family of customer service-oriented convenience stores serving fresh-made food, is celebrating the grand opening of their newest location in Frisco, Texas at 15355 Preston Rd., Frisco, Texas 75033.
To celebrate, TXB is hosting a ribbon-cutting event on April 29 and invites the community to join them as they share the beginning of a new convenience store experience in Frisco, Texas.
“We’re thrilled to be a part of the Frisco community,” said Kevin Smartt, CEO of TXB. “With the new theme park opening soon and being right down the street from The Star (Dallas Cowboys World Headquarters) and the PGA Frisco golf course, we’re happy to know that TXB will be a part of our guests’ journey to their destinations. We’re enthusiastic about expanding our mission to Leave ‘Em Better.”
TXB is not your typical convenience store. The brand offers guests delicious menu items and a line of private-label products, including jerky, water, coffee, and more. The Frisco community can now have a taste of TXB’s fresh-made food for themselves. From hand-breaded, never frozen, juicy chicken tenders and specialty, made-to-order tacos on tortillas pressed daily in-store, guests can make the stop worth it every single time.
TXB’s philosophy to Leave ‘Em Better goes far beyond serving local communities at their stores. By expanding to Frisco, TXB is honored to further its philanthropic initiatives to local causes that make a lasting difference in Texans’ lives. Each day, TXB fulfills their promise to live by authenticity, hospitality, and integrity.
To learn more about TXB, visit https://txbstores.com/
About TXB
TXB, short for Texas Born, is a family of restaurant-style convenience stores serving up fresh, made-to-order food. With locations across Texas and a line of private-label products, TXB is rooted in quality, hospitality, and its mission to “Leave ’Em Better.” To learn more about the Texas-based brand, visit www.txbstores.com.
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