Yeti Reportedly Settling In Austin's South Side

SOUTH AUSTIN, TX -- Yeti, a maker of premium coolers, gear and related apparel, is moving its new headquarters to a southwest Austin location by next year, company officials announced this week.

In a Thursday announcement, company representatives said they signed a deal to build a new, 175,000-square-foot complex at Lantana Ridge off Southwest Parkway. The site is some two miles from its current headquarters.

The new campus will include a pair of buildings, each 87,500 square feet in size.

In keeping with the company’s recreational theme, other planned elements of construction are aimed at employee well-being: an archery range, barbecue grills, basketball courts and a jogging trail.

“Our main goal with the new headquarters is to support the future of Yeti and to provide an environment for our team that embraces the Yeti culture and that encapsulates what Yeti is all about,” Yeti CEO Matt Reintjes said in a prepared statement.

The new headquarters will be at 7601 Southwest Parkway. Construction is expected to begin this summer.

Austin-based Yeti is a local business success story, offering an expansive line of durable ice coolers and related equipment. The line of coolers ain’t cheap; the Tundra model described as a “...leak-proof, ice-for-days, go-anywhere cooler will set you back by $299 -- $349 for a slightly larger model. The signature Tundra cooler, meanwhile, is priced at $399.99.

But those familiar with the Yeti -- fishermen, campers, tailgaters, events planners and others -- swear by them. The company also provides rentals of the premium products. Brothers Roy and Ryan Sanders founded the company back in 2006.

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