Grilling Hotline Answers Labor Day, Tailgating Cookout Questions

Some of you can’t get through Thanksgiving without having the Butterball turkey help hotline on speed dial. For others, culinary ineptitude is a more pressing concern: People are showing up at your house for a Labor Day cookout Monday, but you don’t know how to operate all your fancy outdoor cooking appliances or if the cut of meat matters (it does).

Butterball’s brand recognition has soared due to this Thanksgiving marketing wizardry, and the LongHorn Steakhouse aims to mimic the strategy with its GRILL US Hotline on Labor Day. Each of LongHorn Steakhouse’s more than 500 locations nationwide has a certified Grill Master. Some of them will be taking calls from 10 a.m.-4 p.m. EDT Monday to save your steaks and ribs from flameouts and other grilling catastrophes.

The Grill Masters will dish out tips for selecting the perfect cut of steak and achieving grilling perfection with any cut of meat. They’ll hep grilling newbies figure out how to operate and care for their grills, and also tackle questions about college football tailgating spreads.

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Oops, you cooked the steak to well-done and the guest wanted medium-rare? The Grill Masters will help party hosts navigate that and other tricky scenarios on hotline calls to (855) LH-GRILL.

Live chats will be LongHorn’s Facebook, Twitter and Instagram accounts through Labor Day — just use the hashtag #LHGrillMaster.

Photo via LongHorn Steakhouse