Ralph Lauren, Speedo Among Companies That Drop Ryan Lochte

American swimmer Ryan Lochte has lost four endorsements after he became embroiled in an international controversy after lying that he and his teammates were robbed at gunpoint in Rio to cover up an act of vandalism at a gas station.

"As part of this decision, Speedo USA will donate a $50,000 portion of Lochte's fee to Save The Children, a global charity partner of Speedo USA's parent company, for children in Brazil," Speedo, the first company to drop the swimmer, said in a statement.

"While we have enjoyed a winning relationship with Ryan for over a decade and he has been an important member of the Speedo team, we cannot condone behavior that is counter to the values this brand has stood long for," the statement from Speedo said.

Later in the day Ralph Lauren announced it will not be renewing Lochte's contract. “Ralph Lauren continues to proudly sponsor the U.S. Olympic and Paralympic Team and the values that its athletes embody. Ralph Lauren’s endorsement agreement with Ryan Lochte was specifically in support of the Rio 2016 Olympic Games and the company will not be renewing his contract,” the statement said.

The third endorsement Lochte lost was from Syneron-Candela, the parent company of Gentle Hair Removal.

By late afternoon, airweave USA announced that it was ending its partnership with Lochte.

Lochte had already left Brazil when a judge ordered that his passport be seized because of inconsistencies in the robbery tale, leaving his teammates to face the music. Swimmer Jimmy Feigen, whose passport was seized, was ordered to pay an $11,000 fine before he was allowed to leave the country. Gunnar Bentz and Jack Conger were ordered off their U.S.-bound plane for questioning and told police the story was fabricated, an unnamed Brazilian police official told The Associated Press.

SEE ALSO:

• U.S. Olympic Swimmers Lied About ‘Robbery’ to Cover Up Late Night Out: Brazilian Police
• University of Texas Swimmer Apologizes For Role In 'International Incident' Caused By American Athletes' Antics

The United States Olympic Committee has promised further action against Lochte. USOC CEO Scott Blackmun did not specify what action would be taken against Lochte and his teammates, The AP reported.

"They let down our athletes," he said. "They let down Americans."

Lochte stood by his account of the robbery but apologized on Friday for not being more "careful and candid" in how he described the events of that night. He said it was a traumatic experience to be in a foreign country with a language barrier and have a stranger point a gun in your direction and demand money.

Speaking to Matt Lauer on Saturday, Lochte maintained that a gun was pointed in his direction but admitted that he "over-exaggerated" the story.

The scandal left Americans embarrassed and angered Brazil, a country that is aware of its issues but also fiercely proud, who saw the tale as Reuters described it, a stereotypical view of "Ugly Americans."

This report will be updated.

Image via Team USA/Flickr