Sean Hannity Loses Advertisers After Roy Moore Coverage

Advertisers are beginning to distance themselves from Sean Hannity's show on Fox News. The move comes following Hannity's coverage of Roy Moore, the Republican candidate for senate in Alabama who The Washington Post reported was accused of having a sexual relationship with a 14-year-old girl when he was in his 30s.

When the news of Moore's reported sexual encounter broke on Thursday, Hannity largely defended Moore, calling it a "he said, she [said]" situation. Hannity also said that the two other girls Moore allegedly had relationships, who were aged 16 and 18 at the time, were older. The Washington Post report found that the relationship with the two girls, who were of legal age, did not go beyond kissing.

At least five companies have said that they will not run ads on Hannity's show. One of the companies, Keurig, said it worked with Fox News to stop its ad from playing on Hannity's show. That in turn prompted a backlash against Keurig, and started the hashtage #BoycottKeurig on Twitter.

"While we continually strategize on where we advertise on and offline, we are not currently, and will not be running TV ads on Hannity," Realtor.com wrote on Twitter.

Plus size women's clothing brand eloquii said Hannity was blocked from their advertising list and Nature's Bounty said they don't have ads running on the show. Biotechnology company 23andMe said it is not running TV ads on Hannity and that the company continues to closely evaluate where it advertises.

All the companies made the announcements via Twitter.

In May, Media Matters for America, a left-leaning group that acts as a media watchdog, said Hannity's advertisers are essentially supporting financially a partisan operation. On its website, MMFA lists all of Hannity's current advertisers along with up-to-date contact information for the advertisers. According to MMFA, the five companies all dropped their advertising from Hannity's show between Nov. 10-11.

Bill O'Reilly, the Fox New host who was ousted after The New York Times revealed multiple women had reached settlements relating to sexual harassment allegations made against O'Reilly, faced an advertiser backlash in April.

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