Edan Gelt, Neighbor

Edan Gelt isn’t just a marketer—she’s a business strategist with a marketing edge. A natural Rainmaker by both profile and practice, Edan focuses on the metrics that matter: Does it convert? Is it scalable? How does it move the bottom line?

With nearly 30 years of experience, Edan has led marketing for brands like Baird & Warner, Guardian Capital, Medieval Times, MagiQuest, Adrenaline Special Events, and ProperXPM. She’s built go-to-market strategies, scaled multimillion-dollar growth, led national campaigns, and rebranded companies to position them for scale—or sale. Whether serving in-house or as a fractional CMO, her mission is always the same: drive real, measurable impact.

What sets Edan apart is her ability to bridge marketing with business results. She doesn't just generate leads—she works across teams to make sure the right messages reach the right people at the right time and, more importantly, convert. From launching proptech platforms to modernizing legacy real estate brands, her approach blends data, creativity, and execution.

She’s earned accolades like 11 ICSC Maxi Awards, 2 Communicator Awards, a Davey Award, and an IAAPA Brass Ring—but her proudest achievement is earning the trust of clients who count on her to simplify complexity, challenge the status quo, and deliver results.