Flatiron Public Plaza

On Friday, April 24, <a href="https://rothys.com/" rel="nofollow noopener" target="_blank">Rothy's</a> and MET- and MoMA-collected artist <a href="https://www.williecole.com/" rel="nofollow noopener" target="_blank">Willie Cole</a> will transform Flatiron Plaza into a live public art installation built from 2,500 donated plastic water bottles. The sculpture will be assembled in real time by New Yorkers, turning everyday waste into a collective work of art.

The numbers tell the story: Americans discard 60 million plastic bottles every day, nearly 700 every second. The 2,500 bottles in Cole's sculpture would be gone from the waste stream in under four seconds.&nbsp;

Free and open to the public, the event will feature a pop-up water refill station by <a href="https://www.hopehydration.com/" rel="nofollow noopener" target="_blank">HOPE Hydration</a>. Extending its partnership with Rothy’s Plastic Pause initiative last summer, HOPE Hydration will be on-site to fill reusable bottles and track real-time sustainability stats - including refills, plastic bottles saved, C02 diverted, and more.

The installation will be on view from 9 AM to 5 PM, with Cole present from 11 AM to 2 PM.

In-store programming continues at Rothy's Fifth Avenue and Williamsburg locations, where Cole's commissioned work is on permanent view.

Local Event: Rothy’s x Willie Cole

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Rothy’s x Willie Cole

On Friday, April 24, Rothy's and MET- and MoMA-collected artist Willie Cole will transform Flatiron Plaza into a live public...

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