Susan Clancy, Neighbor

There are writers. And there are copywriters. Can everyone write? Well, not everyone can write copy. A copywriter is more than just a wordsmith. A copywriter creates content that stirs the imagination—that incites action. And, it only takes a few choice words to deliver the message. Is it a gift? Is it a skill? It’s the courage and wisdom to know when and what to destroy and what to nurture.

Which means having the ability to develop highly imaginative, clear and creative copy that appeals to clients and customers alike. Combine that with the expertise to interpret briefs, collaborate with designers, and other professionals, conduct high-quality interviews and research, edit, edit, and edit to prompt customers to buy, buy, buy.