What to Say When Things Get Tough: How to Communicate Effectively in the Most Difficult Situations

When people are angry, worried and suspicious of everything you say, special rules of communication come into play. During this luncheon workshop hosted by the Public Relations Society of America, we’ll cover the skills and techniques needed to break through and win people over in tough situations, and you’ll enjoy a chance to put those skills and techniques to the test in small group exercises. Whether you’d like to improve your own communication skills or have more information to advise company executives, you’ll learn strategies to:

· Build and maintain trust and credibility with any audience

· Convey positive messages both verbally and non-verbally

· Tell good stories that convey caring and empathy

· Prepare yourself for communicating in tough situations

· Craft effective responses to the most difficult questions

On Nov. 18, learn more from speaker Leonard S. Greenberger, the author of What to Say When Things Get Tough: Business Communication Strategies for Winning People Over When They’re Angry, Worried, and Suspicious of Everything You Say, published this year by McGraw-Hill Education. Greenberger works with hundreds of clients—including senior corporate and nonprofit executives and military officers—to prepare them to communicate in almost any situation. As a partner at Potomac Communications Group (PCG) in Washington, D.C., where he has worked for more than 20 years, he helped to adapt the firm’s study of risk perception and assessment into a training curriculum that teaches the strategies, skills and techniques necessary to break through in the most difficult situations. Greenberger earned a Bachelor of Arts in communications at the University of Michigan and a Master of Science in journalism from Northwestern University’s Medill School of Journalism.

Cost: (advance pricing until 4 pm Nov. 17/onsite)

PRSA Members: $28/$33

Nonmembers: $38/$43

Students: $15/$20

To register, visit http://bit.ly/1qIAKJL

Where: The George Washington University’s Virginia Science and Technology Campus (off Rt. 7, north of Rt. 28)

20101 Academic Way, Exploration Hall, Room 101, Ashburn, VA 20147

Program Schedule:

Tuesday, November 18, 2014

11:30 AM to Noon: Networking/Lunch Served

Noon to 1:30 PM: Program