FREDERICKSBURG, VA — What would George Washington think if he returned to his hometown today? A Fredericksburg tourism campaign built around that question has gone viral, reached audiences across the country and earned a statewide award.
The Virginia Municipal League presented Fredericksburg with its 2026 Innovation Award in Communications for the city's "Fredericksburg: Still Making History" campaign Sunday during the organization's annual conference at the Norfolk Waterside Marriott.
Fredericksburg was one of seven Virginia localities recognized during the awards ceremony.
Created by the city's Economic Development & Tourism Office, the campaign imagines Washington returning to Fredericksburg to discover how his hometown has changed since the 18th century.
Through videos, photography, social media posts and digital advertising, a modern-day portrayal of Washington explores the city's historic landmarks alongside its restaurants, locally owned shops, cultural attractions and outdoor recreation opportunities.
Second Sight Creative developed the campaign and helped bring the concept to life.
Rather than focusing exclusively on Fredericksburg's colonial history, the campaign aims to introduce visitors to the businesses and attractions that define the city today.
"'Still Making History' allowed Fredericksburg to connect its nationally significant past with its present-day identity," said Danelle Rose, the city's tourism marketing and communications manager. "Instead of treating history as something that ended centuries ago, the campaign reinforces that Fredericksburg's story continues to be written by the businesses, organizations, residents and visitors who are part of the community today."
The campaign gained traction across multiple social media and digital platforms, generating millions of impressions from audiences nationwide, according to city officials.
"An idea we put on paper last year has grown into a truly authentic Fredericksburg campaign to tell the amazing story of our city, and to have it recognized statewide is truly inspiring," Rose said.
Mayor Kerry Devine said the recognition reflects the city's efforts to promote Fredericksburg's history while encouraging visitors to experience its present-day attractions.
"Our goal is always to celebrate Fredericksburg's enduring spirit and share our story in a way that resonates with both residents and visitors," Devine said.
Residents and visitors can watch the campaign's videos on the Visit Fredericksburg, VA YouTube channel.
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