Building a Website Strategy through SEO – Search Engine Optimization

When business owners discuss search engine optimization with us what they are basically saying is they want to bring people to their website “NOW!” and it doesn’t really matter how they get there.  Well, it does matter “how” you get people to a site and it also matters “why” you are trying to drive them there in the first place. A lot of emphasis on SEO is about a website’s page rank and being at the top of the list on a Google search.  But in reality, if you are lucky enough to have a potential customer go to your website and they aren’t satisfied with what they find there, then chances are pretty good they will not become your customers.  Attracting customers is what the SEO game is really all about anyway.

Gallop Web Services optimize websites to improve traffic and obtain new customers.  However, it is important to determine who the intended audience will be so the content of the site is most attractive to them.  Your target audience is the group you want to convert into customers.  They aren’t just surfing the net checking things out.  They are on a buying mission and we all want them to stop and buy from us. 

Through proper SEO analysis, your website content can be revised in such a way that will attract visitors who are searching on specific keywords and phrases. This is what targeted traffic means – getting people to view your website to see the content.  Just as in traditional marketing, when you create a business, you have to tell people about it. You don’t just open your doors and hope people find out about you. Your product or service needs exposure and since there are millions of people online, it is especially crucial to have targeted exposure.

The benefits of properly optimizing your website will not be immediate. It can take a month or longer for your site to rank well in the major search engines. Even though there is always some initial work for SEO, there are still ongoing tasks that need to be maintained. Securing a high-ranking position in Google for instance, is not permanent. Your competitors will not sit back idly and let you have all the glory.   If you invest in the initial SEO tasks on the front end, but you neglect them going forward, then your investment is a waste of time and money.  At Gallop Web Services, our relationship with our customers includes continual access to view our work progress and web traffic reports, so the strategy can be revisited, reviewed and revised where needed throughout the on-going SEO campaign.

Even now as you read this, your competitors are raking in visitors for keyword phrases that apply to your company’s products and services. The reality is, many of your competitors have quite possibly implemented an SEO campaign and are profiting because of it.  A well-thought out SEO strategy will set in motion the information search engines need to identify what your website pages are all about. That’s what on-page optimization is all about – setting up your pages to make relevant data clear to the search engines.  If it is clear to the search engines, then your site will get traffic and hopefully that traffic will convert into some of your best life-long customers.

Gallop Web Services works with our customers to create a solid presence in the major search engines with the goal of generating targeted traffic.  There is no guarantee that traffic will be converted to customers, but we will work with you to attempt to make that happen.  We can drive them to you; it will then be up to you to close the deal.

We hope you have enjoyed our fourth blog in our series.  Look for our next blog in the coming week when we will focus on the topic of website audits.  If you have questions about your own company’s web presence, we would love to talk by phone or have a face-to-face chat. Contact us through our website or feel free to call us at 540-338-8511. http://www.gallopwebmarketing.com/contact-us-for-a-free-website-audit/.