Shark Tank-Backed Fashion Brand Opening Poised To Open Reston Location

RESTON, VA — Collars & Co., a menswear brand known for its appearance on “Shark Tank,” will open its first permanent Virginia store Saturday at Reston Town Center.

The 1,700-square-foot store is located at 11869 Market St. in Reston. The company said the location will offer customers an immersive shopping experience that blends fashion and elevated design.

Collars & Co. is known for its patent-pending Dress Collar Polo, a shirt designed to combine the look of a dress shirt with the comfort of a polo. The company landed a deal with Mark Cuban and Peter Jones on “Shark Tank,” and Cuban called the shirt a “game-changer,” according to the company.

The brand has marketed itself to athletes, celebrities and executives looking for business-casual clothing designed for comfort and style.

The Reston store joins Collars & Co. locations in Rockville, Maryland; New York City; Boca Raton, Florida; Chicago; King of Prussia, Pennsylvania; and Dallas.

The Reston location will be open from 10 a.m. to 7 p.m. Monday through Saturday and 11 a.m. to 6 p.m. Sunday.

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