POTOMAC MILLS ENJOYS A RETAIL SURGE WITH A|X ARMANI EXCHANGE, NOW OPEN, PLUS STEVE MADDEN, SWAROVSKI AND A FIRST-IN-MARKET LOCATION FOR GREAT AMERICAN COOKIES COMING SOON

Potomac Mills, the largest outlet and value retail shopping destination in the Washington, D.C. area with more than 220 stores, is enjoying a retail surge with the additions of A|X Armani Exchange, Steve Madden, an outlet concept for Swarovski and a first-in-market location for Great American Cookies. These brands will enhance Potomac Mills’ selection of unmatched retailers paired with family dining and entertainment options.

Potomac Mills also recently welcomed EXPRESS Factory Outlet, kate spade New York Outlet, Charlotte Russe and a first-in-state location for The Limited Outlet.

“Potomac Mills continues to seek out popular retailers to add to its already incredible selection of top name brands,” said Sam Hosn, general manager at Potomac Mills. “The addition of these diverse on-trend stores enhances Potomac Mills’ premium status as the place to shop, dine and play for budget and style-conscious shoppers, especially during the upcoming holiday season.”

A|X Armani Exchange offers a sophisticated collection of fashions for the young, urban and sexy. Created by Italian designer Giorgio Armani, A|X Armani Exchange is a designer’s youthful label of fashion and lifestyle products, including apparel, accessories, eyewear, watches and jewelry. Located near The Disney Store Outlet in Neighborhood 3, A|X Armani Exchange is enjoying its grand opening this week.

Scheduled to open during November and located next to Crazy 8 in Neighborhood 2, Steve Madden will give trendy young men and women a chance to express their individuality with an array of pumps, flats, boots, sandals, sneakers and more. In addition, the leading fashion retailer offers handbags and accessories to complete any outfit.

Swarovski will have an outlet concept this holiday season at Potomac Mills featuring an impressive selection of luxurious crystal products from the highly sought-after brand. The retailer is renowned for its variety of high-end jewelry, accessories, figurines and home accessories perfect for this holiday gifting season. Swarovski will also be located in Neighborhood 2 next to the new Steve Madden store near Claire’s.

A first-in-market location for Great American Cookies will set the standard for gourmet cookies. Shoppers will enjoy a tasty assortment of freshly baked cookies and brownies, made with the finest premium ingredients when Great American Cookies opens next toCinnabon in Neighborhood 5 this November.

Other must-shop designer brand retailers offering up to 70% off everyday prices found at Potomac Mills’ Fashion District include Coach Factory Store, LACOSTE Outlet, Lucky Brand Outlet, Neiman Marcus Last Call, Nordstrom Rack, Saks Fifth Avenue OFF 5TH and Vera Bradley Outlet, as well as market-exclusive locations from Bailey Banks & Biddle Outlet, Bloomingdale’s – The Outlet Store, Cole Haan Company Store and Maxstudio.com Outlet.

For more information on Potomac Mills or for a complete list of retailers, call (703) 496-9330or visit www.potomacmills.com.