Cathy Abrena and Victoria Law of Grasons Named IFA Franchisees of the Year

BELLEVUE, Wash. – The International Franchise Association (IFA) named Cathy Abrena and Victoria Law, owners of Grasons of Bellevue and Grasons of Mount Vernon, WA, as 2026 Franchisees of the Year. Abrena and Law will be honored at the IFA26 Advocacy Summit in Washington, D.C., Sept. 14-16, for outstanding franchise ownership and excellence in entrepreneurship, community outreach, workforce development and service to others. Nominated by their brand, the IFA Franchisee of the Year awards recognize top franchisees from IFA member brands across industries and communities nationwide.

“Franchisees of the Year demonstrate what franchising is all about - individuals who have committed their lives and careers to the betterment of those around them, building something bigger than themselves,” said Matt Haller, president and CEO of the International Franchise Association. “Through their leadership, they create jobs and build careers, give back to their communities, and support other franchisees, all while exemplifying the entrepreneurial spirit at the heart of franchising. We are proud to recognize Cathy Abrena and Victoria Law with IFA’s highest honor for individual franchisees and celebrate their commitment to making a difference both within their business and beyond.”

The Franchisee of the Year awards recognize leading franchise owners for community involvement, fostering a strong workforce, assisting fellow franchisees and embodying the entrepreneurial spirit. Their performance and contributions help strengthen their businesses and the franchise business model.

Abrena and Law provide professional estate sale and business liquidation services to families and organizations throughout Bellevue, Mount Vernon and surrounding communities. Their locally owned business helps clients navigate downsizing, relocation and estate transitions with thoughtful guidance and hands-on support.

“This recognition is especially meaningful because it reflects the care, integrity and teamwork we strive to bring to every family we serve,” Abrena and Law said. “Estate sales often take place during major life transitions, and we are grateful for the trust our clients place in us. We also share this honor with our team, whose compassion and professionalism make our work possible.”

“Cathy and Victoria represent Grasons at its very best,” said Rick Yohn, brand president of Grasons. “They lead with compassion, work tirelessly for their clients and have built a business grounded in trust. Their partnership and commitment to their communities make them highly deserving of this national recognition.”

For more information about Grasons of Bellevue, call (425) 278-4415 or visit www.grasons.com/bellevue.For Grasons of Mount Vernon, call (360) 333-6242 or visit www.grasons.com/mount-vernon

There are approximately 832,000 franchise establishments across the U.S., providing nearly 8.8 million direct jobs and generating more than $907 billion in economic output. According to Oxford Economics, franchising on average provides higher wages and better benefits than nonfranchised businesses, as well as greater entrepreneurial opportunities for minorities, women, veterans and other underrepresented communities.

The IFA Franchisee of the Year recipients will be recognized at a luncheon Sept. 15 and throughout the IFA26 Advocacy Summit in Washington, D.C.

About Grasons

Grasons is a leading estate sale and business liquidation franchise helping families, individuals and organizations navigate life transitions with confidence. Locally owned Grasons businesses provide professional estate sales, business liquidations, downsizing and relocation services backed by a trusted national brand. Grasons is part of the Evive Brands family.