Want More People to Visit Your Business? Fill Your Car With Balloons

Yesterday while driving home from Enumclaw, I was winding my way along familiar back roads and slowed when I caught up to a white sedan driving just under the speed limit. While normally this might irritate me and my lead foot just a tad, yesterday, it didn’t. The car had only one human occupant, but it was also filled with red and green helium-filled balloons.

It was kind of obvious that he was looking for an address, because he kept slowing up at the crossroads. After about a mile, he turned off on a side street and I found myself wanting to follow him.

I wanted to know where he was going with all of those balloons. I’m guessing he was headed to a holiday party, and I am positive that any party that was going to play host to that many red and green bouncy balloons, straining to be released from their earthly tether, was going to be a good one.

Those red and green balloons promised me a good time.

When it comes to your business, is there anything about you or your team members that makes people want to follow you in to your business?  Attend your events?   Book appointments?   Is there anything about your website, Facebook page or email newsletter that promises a good time?

How can you become the man with a car full of balloons?

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Elizabeth Kraus is the author of 365 Days of Marketing.