Breaking Through the Clutter - Working All Media to Get Results - A Workshop for Nonprofit Organizations: Saturday, November 8, 2014

The Seattle Association of Black Journalists (SABJ) presents a workshop to empower nonprofit organizations to spread their message and advance their goals through the effective use of both traditional and social media.

This results-oriented workshop will be held Saturday, November 8, 8:30 a.m. to 2 p.m. at the offices of the Seattle Times, 1000 Denny Way in Seattle. Please register online at sabjonline.org by October 30th to attend.

The workshop features expert advice from two panels of professional media representatives.

“Building a Grassroots Campaign - Traditional Media” focuses on reaching an audience via traditional print and broadcast outlets. Presenters include: Essex Porter, KIRO-TV and Robert Vickers, Seattle Times. Sonya Green, KBCS radio, will lead the panel.

“Building a Grassroots Campaign- Social Media” features social media specialists focuses on reaching an audience though web-based communications. Presenters include: Natasha Jones, King County Customer Service Director and Kimberly Reason, Sound Transit Public Information Officer. Karla Clark, King County, will lead this panel.

During a box lunch, the topic of discussion will be “21st Century News Releases - Standing Out in Torrent of Information.” Presenters include Paris Jackson, KOMO-TV

Industry experts will offer one-on-one critiques and coaching during a “speed round” session for participants who bring examples they want to improve. Presenters include Prof. Kathleen Fearn-Banks, professor, Public Relations, Department of Communication, University of Washington, George Griffin, g3-Associates and Jane Nellums, Nyhus Communications.

The registration fee is $25 for students and representatives of nonprofit organizations, $40 for others. Register at sabjonline.org.

“This event will provide attendants with essential knowledge about working with media professionals,” said Lisa Hall Youngblood, SABJ president. “We’re pleased to share our members’ expertise with the public.”

SABJ is an affiliate chapter of the National Association of Black Journalists, a group of more than 3,000 African Americans working in the media. The organization, which traces its roots to the founding of the Northwest Minority Media Association in 1984, includes journalists, student journalists, journalism professors, advertising, and public relations professionals.

FOR MORE INFORMATION CONTACT: J. Paul Blake, 206.543.3958