Amazon Launches 'Prime Wardrobe' Fashion Delivery Service

SEATTLE, WA — Amazon is dipping its toe into the world of personal styling. The Seattle-based mega-retailer has launched Prime Wardrobe, a personal styling service similar to services like StitchFix, Bento Box and Trunk Club. Amazon's take will allow shoppers to pick a number of fashion items (at least three), try them on at home, and keep what works.

The service is still in the beta testing phase, but shoppers eager to try it out can sign up to get notified when it's available. Prime Wardrobe will offer clothes from "over 1 million" brands ranging from Levi's to Calvin Klein.

Prime Wardrobe will give shoppers a progressive discount on the items they keep. Shoppers get 10 percent off for keeping three items and 20 percent off for keeping five or more items.

Amazon's take, however, seems a little less personally tailored than other services. Stitch Fix, for example, gives shoppers access to a personal stylist who designs a wardrobe based on your preferences. You can keep what you like or send back what you don't.

These services are typically aimed at young professionals who want to look good but don't have the time or inclination to go shopping. Prime Wardrobe appears to be aimed at shoppers who want to try clothes in a more comfortable setting: at home with "natural lighting."

Learn more about Amazon's Prime Wardrobe here:

Image via Amazon