Nordstrom Will No Longer Carry Ivanka Trump's Brand

Nordstrom will no longer carry Ivanka Trump's brand, citing the brand's "performance."

The move comes amid a campaign called #GrabYourWallet that encourages customers to boycott retailers that might be associated with President Trump and his family.

“In this case, based on the brand’s performance, we’ve decided not to buy it for this season,” the company said in a statement to Bloomberg. Explaining the move to Bloomberg, the company said it offers thousands of brands and cuts about 10 percent each year based on performance.

Nordstrom carries shoes from Ivanka Trump's brand, which are licensed by Marc Fisher footwear. According to the New York Times, Trump earned a 6.5 percent royalty through her deal with Marc Fisher in 2014.

The high-end store explained its decision to customers on Twitter.

Asked by a customer if it would carry the brand the next season, Nordstrom said it makes those decisions "season by season."

"Big news everyone. You did this. I am in awe," Shannon Coulter, co-founder of the #GrabYourWallet campaign, wrote on Twitter.

Trump faced criticism when her company sent out an email promoting a nearly $11,000 bracelet she wore during a November appearance on "60 Minutes." An auction immediately after the election offering coffee with Trump was cancelled due to ethics concerns.

Businesses no longer seem to have the option of remaining apolitical, especially with customers demanding they take a stand on issues of human rights and civil liberties. Uber CEO Travis Kalanick withdrew from President Trump's business advisory council after people deleted the Uber app in droves, creating the #DeleteUber campaign, in response to what they thought was the company trying to take advantage of a strike by a New York City taxi drivers' union last Saturday to protest the recent executive order on immigration and refugees.

Tech leaders particularly are being forced to take a stand as they have found themselves in highly influential positions as a result of their business stature.

A source told Mother Jones that more than 30 CEOs at the nation's largest tech companies have signed a letter criticizing Trump's executive order that temporarily bars nationals from seven predominantly Muslim countries from entering the U.S., bans all refugees from entering the country for 120 days and indefinitely suspends the Syrian refugee program. The letter is set to be delivered to the White House on Monday.

Nordstrom did not immediately reply to a request for comment.

Photo by Rick Uldricks/Patch