Tech Lovers’ Alert: FB Messenger Set To Have a Business Website

It was a grand event for Facebook Messenger lover’s at the web summit in Lisbon, Portugal as there was a huge announcement on Customer Chat for Facebook Messenger for the version 2.2. The chat plugin has been currently rolled out for beta users and the giant social networking site is planning to make the feature available on desktop and mobile devices.

The chatbots having the backend support of the plugin is designed to perform a number of responsibilities. The duties include delivering order status updates, providing answers to the questions and scheduling appointments.

"Businesses want to reach consumers where they are and make it convenient for them to interact with the business," noted Ross Rubin, principal analyst at Reticle Research.
"Businesses are already marketing to consumers, particularly younger consumers, through channels like Messenger, WhatsApp, and Snapchat, so it's a natural extension to use them for service," he told CRM Buyer. "In servicing a user, you may become aware of needs that can lead to revenue opportunities," Rubin pointed out.

Adding the plugin to its messenger is going to benefit Facebook in a number of ways. At one hand, where Facebook is going to have a huge audience engagement apart from its regular count of visitors, the platform can additionally earn the attention of business investors through the change. With the change, Facebook can successfully find a way out to grow its enterprise presence among others business enterprises.

Adding chat support to the third-party business site is again a way for the giant social network site to make its mark into the world that has always been dominated by the business entities.

Customer Chat's initial attraction may be to the Facebook faithful, said Charles King, principal analyst at an IT firm. He further added The strongest interest is likely to be among businesses that are already using Facebook to engage with customers," However, "the sheer size of Messenger -- about 1.2 billion global customers -- might attract others to try out the service after it exits beta,". "Smaller organizations may look to benefit from using Facebook's infrastructure rather than investing in their own," he further added.

The Facebook Messenger is all ready to roll out an exceptional change and it would be exciting to see the benefits it could make with the change. However, it is a great move for the giant social networking site’s messenger platform that could drive much more engagement.