Business & Tech

ESPN Deportes To Bring Latino Flair To University Place Festival

The group of local Spanish-language radio stations will be broadcasting live and offering free entertainment for the Aug. 6 event, including a free soccer clinic for kids and youth.

He aquΓ­ otra razΓ³n para asistir a .

Translation: Here’s another reason to attend UP’s 16th birthday party.

Organizers have announced that one of the event’s sponsors is ESPN Deportes, which hosts a quartet of Spanish-language, AM-radio stations in the Puget Sound area. In Tacoma, listeners tune in to 1480 AM.

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As part of its sponsorship, ESPN Deportes will be infusing some cultural flair into UP Fest on Aug. 6, including Latino cultural music and dancing, a soccer clinic and a kids talent show.

Organizers say ESPN Deportes adds a cultural element to the celebration that recognizes the presence and contribution of Latinos in University Place, as well as the greater Puget Sound area.

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β€œUniversity Place encourages diversity inΒ itsΒ cityhood vision of an evolvingΒ community,” said City Councilwoman Denise McCluskey, .Β β€œThis is further reflected at Chambers Bay and Curtis High School as they open their fields to a diversity of ethnic uses for all cultures to enjoy sports.”

She added: β€œThisΒ culturally oriented event is an natural offspring in whichΒ all festival attendees will enjoyΒ plus embrace the uniqueΒ traditions ofΒ our community and surrounding regions. In the end, we hope that our city's birthday celebrationΒ will spark an interest and understanding of other cultures.β€œ

The radio station will broadcast live from 1 p.m. to 3 p.m., at the event at .

Also, the radio station will be providing a free soccer clinic from 2 p.m to 5 p.m., for children and teens between 8 years old and 16 years old.

Other Latino-oriented events throughout the day include music with DJ Garifuna, a Mexician folkloric group and a kids talent show.

β€œThey seem to be a naturalΒ fit for this outdoor event,” McCluskey said.

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