Development of Ecommerce Website is not as easy as we are thinking. Merchants have to stand among their competitors along with add products/service according to customer’s preference. To let you know what and how customers purchase products, here we come with eight things that influence their purchase decision.
Writing eCommerce blog for merchants, we are looking for some burning topics that help them doing profitable business in 2014. In this blog, we are going to identify what customer values while shopping online.
We found 8 things that influence purchase decision of customers, some of them are store influence, social media and so on. Considering or adding such points in your eStore helps to make your store more customer-friendly. Shall we begin first Point? Here it is:
1st Thing: Free Shipping Facility
Free Shipping is one of the largest factors in influencing eCommerce Consumer’s Purchase Decision, contributed about 49%. Customers, who regularly make purchase online, are attracted by free shipping facility as for them, shipping cost matters a lot.
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Furthermore, this facility can hold these customers for a long period. Online merchant can also add little amount as free shipping cost into their basic price, but the cost doesn’t exceed.