Fox Cities Chamber: Jewelers Mutual® Group Welcomes Krystle Craycraft As Senior Vice President Of Marketing

Press release from the Fox Cities Chamber:

September 8, 2021

NEENAH, Wis. Jewelers Mutual Group

“We are fortunate to have someone with Krystle’s passion and experience to lead our marketing and eCommerce efforts,” said Mike Alexander, executive vice president of Jewelers Mutual. “Her background in building brand strategies, driving digital transformation and developing memorable customer experiences will be instrumental in our continued quest to raise the tide of the jewelry industry.”

Craycraft comes to Jewelers Mutual with an extensive background in developing business and marketing strategies to increase awareness and demand for both startups and established companies. She was most recently head of Marketing at Brinks Home. Prior to that, she drove digital transformation and eCommerce growth efforts within several organizations, including Neiman Marcus Group and J. Crew Group. Her experience, in-depth digital knowledge and vision will drive continued growth, brand recognition and revenue for Jewelers Mutual.

“The opportunity to play a role in the next chapter of this heritage brand is truly exciting as there is unlimited potential to unlock,” said Craycraft. “I look forward to collaborating with the team to increase brand awareness as well as deepen our relationship with those who already know and love Jewelers Mutual.”

In addition to her corporate experience, Craycraft is active in the civic sector, volunteering her time as a member of the Board of Directors for Juliette Fowler Communities. She has previously served on the board of the Junior League of Dallas. Craycraft holds two degrees from Cornell University.

ABOUT JEWELERS MUTUAL GROUP

Jewelers Mutual Group was founded in 1913 by a group of Wisconsin jewelers to meet their unique insurance needs. Today, Jewelers Mutual offers products and services nationwide and throughout Canada that enable jewelry businesses to run safe, secure, and successful operations. Consumers also put their trust in Jewelers Mutual to protect their personal jewelry and the special moments it represents. The group's strong financial position is reflected in its 34 consecutive ratings of "A+ Superior" from A.M. Best Company, as of November 2020. Insurance coverage is offered by either Jewelers Mutual Insurance Company, SI (a stock insurer) or JM Specialty Insurance Company. Policyholders of both insurers are members of Jewelers Mutual Holding Company. To learn more, visit JewelersMutual.com.

ABOUT JEWELERS MUTUAL GROUP JewelersMutual.com

This press release was produced by the Fox Cities Chamber. The views expressed here are the author’s own.