Buying a car isn't just about price

And it shouldn’t be.  You’re probably going to own your car for a long time.  Why not look at the long-term benefits that a smaller dealership can provide?  With the high expenses of overhead, wages and insurance these days, dealerships are operating on smaller margins. Many manufacturers are requiring larger contributions towards competitive placement in the marketplace, and internet presence.  This means there is less wiggle room on the car price itself.  These days, it’s important to focus on the reputation of the manufacturer, and other ways to save money such as:

• manufacturer warranties
• loyalty programs
• low financing APR’s
• Certified Pre-Owned
• Safety Features
• customer service

Start online.  According to new a report by J.D. Power and Associates, Searching online for used vehicles has become the primary way for consumers to locate used automobiles.   (Approximately 50%.)  The report also notes that consumers have become increasingly aware of the benefits of certified pre-owned programs. (CPO)  Dealerships invest a considerable amount of time and money to create websites that are convenient, well-represented of their brand, and useful to the customer.  A great deal of information can be found here, and don’t be afraid to test the dealerships ‘follow-through’ by submitting an inquiry.  Read what others think of local dealerships, through online reviews in places such as Dealer.com, Cars.com and Google Maps.

Take a test drive.  Once you’ve shopped around online, it’s time to get to know the car, and the dealership first-hand.  When you visit the dealership, the salesman should greet you kindly without being to ‘pushy.’  Or, if you feel you’re getting ignored, that’s a good reason to find the door…quickly.  Introduce yourself to the owner or general manager, visit the service department and even check the bathrooms for cleanliness.  It’s not as silly as it sounds!

Bigger isn’t always better.  Dealerships do so much ‘car-swapping’ with each other that high-volume dealers aren’t necessary to get the vehicle you desire.  Most consumers will attest that smaller dealerships are more likely to ‘hustle for the sale,’ and provide much better customer service. Again, you’re probably going to own your car for a long time, so why not experience the long-term benefits that a smaller dealership can provide?