Shop Small on Small Business Saturday

This year marks the fifth annual Small Business Saturday, a day dedicated to strengthening the community by supporting local small businesses as residents begin shopping for the holiday season.

Shopping Small supports the local businesses that create jobs, boost the economy, and preserve neighborhoods around your community.

“The BBB recognizes the importance of supporting small business”, said Ran Hoth, CEO and President. “Shopping locally helps support the jobs they help create and the culture they instill in local communities. Everyone can help spread the word about Small Business Saturday. The more people and businesses that get involved, the bigger and more beneficial the day will be.”

The special event was created in 2010 in response to small business owners’ most pressing need: more customers. Though, buying local isn’t just a passing fad. The small business community is the backbone of America. Last year, consumers spent $5.7 billion on Small BusinessSaturday, according to American Express and the National Federation of Independent Businesses.

Make sure your business is on shoppers’ lists this year. The BBB offers the following suggestions to help you stand out on Small BusinessSaturday, taking place Nov. 29, 2014.

1. Have an online presence - Consumers are searching the Internet for local businesses, so now is the time to spruce up your website and social media pages. Make sure your site is search-friendly and clearly displays your location and hours. Capture potential customers and engage in conversations and posting about your best merchandise, especially what will be on sale. Post images of your products so people can have a preview before coming to your shop. Be sure to use the hashtag #SmallBizSat on Facebook, Twitter and Instagram.
2. Promote yourself - American Express is offering free, personalized marketing materials that can help get more shoppers to stop by your business. Create online ads, utilize in-store promotional materials and even get listed on the Shop Small Map. Go toShopSmall.com to get started. Remember to display your BBB Accredited Business Seal.
3. Promote your neighbors - On your social media pages, highlight other great businesses in your neighborhood. They may return the favor, sending even more visitors your way, and making this a true community event. Collaborate with other small business owners in your area to hold a “sidewalk sale.” Also, put flyers or coupons for nearby businesses’ products or services into your customers’ shopping bags, and have them do the same for you.
4. Start a relationship -You may not be able to compete with giant retailers when it comes to price, but you can offer more value to customers with your knowledge, service and personal touches. Make an extra effort to deliver outstanding customer service this holiday season. One of the main reasons a customer will shop at an independent retailer rather than a big box store is because they’re seeking friendly, personalized service. A good impression will have a lasting effect, practically guaranteeing a return customer. Offer free extras such as cookies or snacks, stocking stuffers, gift-wrapping service or home delivery. At the point of purchase, invite customers to sign up for your newsletter, visit your website or find your social media pages. Track their purchase history and keep in touch throughout the year, providing customized shopping recommendations and alerting them to sales they may be interested in. A personal relationship goes a long way toward gaining someone’s loyal business.
5. Get involved with a charity - Choose a charity that you and your customers care about, and donate a percentage of your profit to it. The value of a purchase then becomes even bigger than the product or service itself. You will not only inspire others to give to a greater good, but your generosity will ensure your shoppers do not forget about you once the holiday season is over. Check on a charity and find BBB Accredited Charities at Give.Org.

Nominate a deserving Wisconsin business or non-profit for the BBB Torch Awards for Ethics.