GREEN BAY, WI — The Green Bay Packers on Tuesday revealed new NFL Rivalries alternate uniforms, a fresh take on the team's traditional green and gold meant to celebrate the franchise's unique legacy and more than a century of tradition.
The uniforms will make their on-field debut Oct. 11 against the Chicago Bears in the 214th meeting of the NFL's oldest continuous rivalry, a game presented by American Family Insurance.
The jerseys, helmets and a matching line of merchandise will be available at the Packers Pro Shop, in-store and online, starting Sept. 1.
The team said the uniform tells the story of how small-town grit, generational pride and community ownership built the franchise's success and global brand.
The design was inspired by the framed Packers stock certificates that hang in more than 500,000 homes across Wisconsin and beyond.
The look features a desaturated vintage green jersey with alabaster and gold stripes, paired with alabaster pants and a matching matte helmet with green and gold striping and a matte green face mask.
The alabaster color scheme is meant to evoke the aged paper of historic stock certificates, while the jersey numbers use an engraved lettering style modeled after paper currency, a nod to the fans who have financially supported the team.
Other details include a modernized version of the classic interlocking GB logo on the chest, echoing the mark worn during the Vince Lombardi era, along with "Go Pack Go" stitched on the back of the helmet and "Making History Since 1919" embroidered inside the collar.
Rivalries is a league-wide Nike and NFL initiative that began in 2025 to highlight rivalry games through specially designed uniforms and fan gear.
This season, every team in the NFC North and AFC South will wear a newly designed uniform for one home game against a division rival.
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