Eddie Bauer to Debut at Southridge Mall this Spring

Southridge Mall, Wisconsin’s largest regional shopping destination, announced today that it will be adding Eddie Bauer to its already popular retail mix this spring. This announcement follows in the footsteps of the relocation of two existing retailers, Bachrach and Bath & Body Works, and the recent openings of sweet eateries LaFutta, Yumz Gourmet Frozen Yogurt and TCBY at Mrs. Field’s.

“Southridge Mall is excited to welcome Eddie Bauer which will appeal to our many shoppers,” said Mary Mokwa, general manager at Southridge Mall. “This recognized brand will complement our more than 125 popular retail and dining options, and solidify our position as the area’s premier shopping destination.”

Established in 1920 and renowned for its quality outerwear, Eddie Bauer, will offer a wide variety of sportswear, casual wear, gear and accessories for the active outdoor lifestyle enthusiast. This new addition will make its debut on the upper level near center court across from Chico’s and LOFT.

Bachrach, an existing retailer specializing in men’s suits and accessories, has relocated and is now open on the lower level near Macy’s.

Bath & Body Works is currently transforming its existing space and will unveil its new prototype store this spring. During the construction period, guests can visit the retailer’s temporary location on the upper level center court, near Francesca’s.

The center recently welcomed dessert eateries LaFrutta, a specialty fruit stand offering shoppers of variety of fresh fruit and toppings to go; Yumz Gourmet Frozen Yogurt, a self-serve yogurt shop; and TCBY at Mrs. Field’s.

For additional information, please contact Southridge Mall at (414) 421-5600 or visit www.simon.com/mall/southridge-mall. Like us on Facebook at www.facebook.com/ShopSouthridgeMall and follow us on Twitter @ShopSouthridge and on Instagram @ShopSouthridge.

About Southridge Mall

Southridge Mall is Wisconsin’s largest regional shopping destination with five major department stores, including Macy’s, Boston Store, JCPenney, Kohl’s and Sears. This friendly-family center offers a variety of shopping choices for the entire family with more than 125 popular retail stores such as H&M, Chico’s, LOFT, Bath & Body Works, Disney Store, PINK, Victoria’s Secret, Francesca’s, Shoe Dept. Encore, Express, Toys R’ Us, Old Navy, Aeropostale and more. In addition, shoppers enjoy delicious eateries like the newly opened Buca di Beppo and a more contemporary food court, as well as an interactive children’s play area. Southridge Mall is located at 5300 S. 76th Street in Greendale, Wisconsin between Grange and Edgerton Avenues. For additional information, please contact Southridge Mall at (414) 421-5600 or visit www.simon.com/mall/southridge-mall. Like us on Facebook at www.facebook.com/ShopSouthridgeMall and follow us on Twitter @ShopSouthridge and on Instagram @ShopSouthridge.

About Simon
Simon is a global leader in retail real estate ownership, management and development and a S&P100 company (Simon Property Group, NYSE:SPG). Our industry-leading retail properties and investments across North America, Europe and Asia provide shopping experiences for millions of consumers every day and generate billions in annual retail sales. For more information, visit www.simon.com.

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