SOUTHRIDGE MALL GOES 'MISSION PINK(R)' WITH SUSAN G. KOMEN (R) TO FIGHT BREAST CANCER

Southridge Mall today announced that it will participate in a national engagement with Susan G. Komen® to support the fight against breast cancer, engaging employees, retailers and shoppers in ‘Mission Pink®’ events throughout the month of October.

“As an active member in this community, Southridge Mall provides an ideal backdrop for raising awareness and encouraging support in finding a cure for breast cancer, a disease we know affects many of our employees, retailers and shoppers every year,” said Mary Mokwa, general manager at Southridge Mall.

Visitors to Southridge Mall will notice that the Guest Services booth will be outfitted in pink and staff will be honoring National Breast Cancer Awareness Month by donning pink accessories. Other planned activities include:

• Message of Strength: Provide an opportunity for survivors, supporters and their families to visually articulate what gives them strength during their fight with breast cancer

• Wall of Strength - For a $1 donation, survivors, families and / or friends write their message of strength on a foam board “brick”, are encouraged to take a picture and share via social media with the hashtag #MissionPink

• Local Programming: Southridge Mall will host a “Day of Pink” on Saturday, October 10 from 10 a.m. – 3 p.m. to help further raise awareness for the cause. Attendees will be able to speak with representatives from Susan G. Komen who will host a “Conversation For The Cure.” There will also be style segments showcasing fashionable pink apparel, courtesy of Macy’s, Boston Store, Sears and JCPenney, as well as vendors and retailers who will be going pink for the day to support Breast Cancer Awareness Month

Plus, Pink Heals Lake County will be in attendance with their pink fire truck, which will be located outside of the Food Court, to help raise money and awareness for breast cancer. Guests can sign the truck with words of inspiration and strength in honor of survivors and loved one’s who have lost the fight.

• Surprise and Delight: Generate awareness of Susan G. Komen’s Breast Cancer Awareness Month by surprising randomly selected shoppers with ‘Mission Pink’ treats as they shop

During October 2015, Simon is proud to support Susan G. Komen through various fundraising initiatives, and along with the help of generous customers, will guarantee a contribution of at least $250,000.

“We are delighted to be working with the dedicated people at Simon,” said Dr. Judy Salerno, Komen President and CEO. “With one case of breast cancer diagnosed every two minutes in the U.S., programs like Simon’s ‘Mission Pink’ play a key role in bringing our mission to people in communities across the country. The support of Simon and their customers will help us fund research, provide support to women, men and families suffering from breast cancer, and move toward a world with no breast cancer.”

For more information about Southridge Mall, please call (414) 421-5600 or visit www.simon.com/mall/Southridge-Mall. Like us on Facebook at www.facebook.com/ShopSouthridgeMall and follow us on Twitter @ShopSouthridge and on Instagram @ShopSouthridge.