Western Wisconsin SCORE Offers Strategic Marketing Workshop on April 21

Western Wisconsin SCORE will offer a 3-hour workshop entitled, “How to Create a Strategic Marketing Campaign” on Saturday, April 21, at Hudson House, 1616 Crestview Drive, in Hudson, Wisconsin. The cost is $20 if paid in advance or $25 at the door. Registration can be done online at www.score-westernwisconsin.org (follow the workshop link) or by calling the SCORE office at (715) 834-1573 on weekdays from 9 a.m. to noon.

Workshop presenters are Olaf Lind from Factor 4 Creative Marketing and Ben Stroinski from Satellite Six Creative Agency. Their experience in marketing includes brand development, media buying, and coordinated cross-media agency in business to business and business to consumer markets.

The workshop will focus on helping new and existing businesses to get more return on marketing dollars. Topics to be covered include:

• Defining marketing
• Identifying target audiences
• Creating an effective brand
• Developing a marketing budget
• Using different media
• When to use creative and consulting services
• Developing and implementing a strategic marketing plan
• Creating an effective, long-term marketing plan

SCORE is the Service Corps Of Retired Executives. The Western Wisconsin SCORE is one of 389 chapters nationally. For more than 35 years, Western Wisconsin SCORE has provided free and confidential business advice, mentoring, coaching, and education to small business owners and entrepreneurs in western Wisconsin. Last year, SCORE nationally helped clients start nearly 59,000 businesses.