Discovery World To Open on Mondays Through Summer

MILWAUKEE, WI — Discovery World, a popular hands-on attraction for children and families, has traditionally been closed on Mondays, but with the help of Northwestern Mutual and its Foundation, its doors will be open to the public on Mondays through September 4.

Now in its third year, Northwestern Mutual Mondays make Discovery World more accessible to area schools and families by ensuring the attraction is open seven days a week.

"Discovery World provides so many interactive learning experiences tied to innovation, science and technology exploration that are incredible resources for our community," said Eric Christophersen, president, Northwestern Mutual Foundation. "By keeping Discovery World's doors open one extra day a week, thousands of families and children are able to visit this fun and educational destination."

Traditionally closed on Mondays, Discovery World and Northwestern Mutual first partnered in 2015 to open the museum's doors seven days a week during the busiest months of the year. The extra day of operations enables Discovery World to facilitate additional school group demand and accommodate tourists. In 2015, 8,100 visitors explored Discovery World on Northwestern Mutual Mondays, a number that has more than doubled in 2016 with 16,854 visitors.

"We are extremely excited to once again be able to open our doors on Mondays, and are grateful toward the Northwestern Mutual Foundation for helping present this opportunity to the community," said Joel Brennan, president and CEO, Discovery World. "Northwestern Mutual Mondays allowed us to reach many new audiences last year, and we can't wait to expand that number in 2017."

About Discovery World
Located on the shores of Lake Michigan, Discovery World is Milwaukee's premier science and technology center that's fun for the whole family. The 120,000-square foot facility is home to interactive exhibits, fresh and saltwater tanks in the Reiman Aquarium, the S/V Denis Sullivan, and a multitude of educational programs.