Ruhama's Selling Knit Hats for a Good Cause

Are you a fan of the 1970 blockbuster “Love Story”? Do you want to learn how to knit? Are you interested in supporting the Wildlife Emergency Response Fund?

If you answered “yes” to any of those three seemingly unrelated questions, you may be in luck. owner Dawn Slugg has teamed up with "Love Story" star Ali MacGraw to sell knitting kits with everything needed to recreate MacGraw’s infamous knit hat from the movie. The proceeds will be donated to the Wildlife Emergency Response Fund.

Slugg and MacGraw met in England, where they spent six days together for an article in Vogue Knitting. When the two became friends, they decided to partner together to sell the "Ali Hat Kits,” and $5 from every kit goes to WERF.

With the goal of raising $5,000 for WERF, they have surpassed their goal, partly with the help of Slugg’s three-day appearance at “Stitches West," a sewing and knitting conference held in February in Santa Clara, CA.

Although "Love Story" is more than 40 years old, Slugg said many knitters visited their booth to meet MacGraw and get their kit autographed by her.

“It was unbelievable,” Slugg said. “You couldn’t get through our booth. It was crazy, and it was like that all weekend.”

If you would like to relive the fashionable knit hat craze that spun off from “Love Story,” or even if you are just looking for a fun knitting project, the “Ali Hat kits” are still for sale at the shop.