Alabama’s Ryan Coleman-Williams Featured In National Beats NIL Campaign

TUSCALOOSA, AL — Alabama wide receiver Ryan Coleman-Williams has been selected as one of eight college football standouts in the 2026 Beats Elite Class, the company announced Thursday.

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The annual name, image and likeness (NIL) program from Beats highlights college football players both for their performance on the field and their personalities away from it.

Now in its fourth year, the program will feature Coleman-Williams and seven other players in a national campaign throughout the 2026 season.

Coleman-Williams joins Georgia running back Nate Frazier, USC quarterback Jayden Maiava, Oklahoma quarterback John Mateer, Oregon quarterback Dante Moore, Ohio State quarterback Julian Sayin, Texas defensive end Colin Simmons and Michigan quarterback Bryce Underwood in this year's class.

As part of the campaign, the players will wear custom Beats 360 headphones designed in their respective school colors, with the athletes expected to appear with the headphones during broadcasts and across social media throughout the season.

For Coleman-Williams, the recognition comes during his third season in Tuscaloosa and after he entered the fall as one of the most recognizable players on Alabama's roster.

The junior has 12 catches for 235 yards and one touchdown through three games this season, averaging 19.6 yards per reception. He also has nine rushing yards and 42 yards on five punt returns, giving him 286 all-purpose yards.

Coleman-Williams opened the season with five catches for 130 yards against East Carolina before catching four passes for 43 yards at Kentucky. He followed that with three receptions for 62 yards and a touchdown in Alabama's 50-36 win over Florida State.

The Mobile native has now caught 109 passes for 1,789 yards and 13 touchdowns during his Alabama career. He also has 78 rushing yards and two rushing touchdowns, giving him 15 offensive touchdowns since arriving in Tuscaloosa.

The 6-foot, 184-pound receiver is a former Saraland High School standout who reclassified from the 2025 recruiting class to join Alabama a year early.

He was a five-star prospect and twice won Alabama's Mr. Football award, becoming the first sophomore to receive the honor.

Coleman-Williams was also selected as one of the Crimson Tide's permanent team captains for the 2026 season.

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