FIRST LOOK: New Bryant-Denny Stadium Fan Store To Open Saturday

TUSCALOOSA, AL — The University of Alabama on Friday announced that the first-ever retail team store focused on selling officially licensed team apparel and student-athlete NIL merchandise, will officially open Saturday, Oct. 8 prior to kickoff of the Alabama-Texas A&M game.

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The Authentic at Bryant-Denny Stadium was originally announced in late July and will officially open its doors at noon on Saturday to all fans, regardless of a game ticket, and will remain open to any and all entrants until 3:30 p.m.

Unable to see the embedded video link above? Click here to watch the sneak peek of the new store inside Bryant-Denny Stadium.

UA said only fans with a ticket to the game will be permitted to enter the retail space from inside Bryant-Denny Stadium once gates open at 4:30 p.m.

The store will then operate for the entirety of the game before closing one hour after the game is over.

The Authentic — powered by Fanatics — features NIL merchandise, including customized Nike player jerseys, customized name and number T-shirts, headwear, official game-used memorabilia, on-demand digital trading cards from Topps and more.

UA also said the new store will create innovative engagement opportunities for Crimson Tide student-athletes to provide autographed memorabilia, conduct fan meet and greets, and conduct social media marketing to support sales of their NIL merchandise.

Following Saturday's game, The Authentic will open under set hours of operation. Those hours are listed below and subject to change.

Home Football Game Hours

• Monday – Thursday: 10 a.m. – 6 p.m.
• Friday: 10 a.m. – 5 p.m.
• Saturday (pregame): 10 a.m. – 3.5 hours prior to kickoff (will not open pregame for 1 p.m. or earlier kickoffs)
• Saturday (gates open/postgame): 2.5 hours prior to kickoff – 1 hour postgame
• Sunday: Closed

Non-Home Football Game Weeks

• Monday – Friday: 10 a.m. – 6 p.m.
• Saturday: 10 a.m. – 4 p.m.
• Sunday: Closed

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