New Logos Unveiled For Stillman College Athletics

TUSCALOOSA, AL — Stillman College this week unveiled new logos, updated colors and word marks for its eight athletic programs.

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In an announcement on on Monday, the school showed off its new design, which returns to the use of a full tiger body in school's primary logo, which is similar to the new tiger statues displayed at the main gate and throughout the Stillman College campus.

"We are excited for this new branding opportunity for Stillman College and Stillman College Athletics," Stillman Athletic Director Terrance Whittle. "While Stillman has had various logo changes and updates through the decades, we hope this is a rebranding effort that will remain for years to come and one that will help each of our athletic programs brand their identity within the Stillman brand. We look forward to promoting the ideals of Stillman College with this look."

Stillman's previous logo, a tiger head inside a Block S, has been updated to match the style of the new primary logo and will become a secondary logo for Stillman College Athletics.

The new Tiger logo is also integrated into Stillman's Homecoming 2022 branding.

The redesign, which also includes a suite of sport-specific logos, was created by award-winning designer Natorio Howard — Stillman College's director of brand identity — in collaboration with Stillman College athletics department administration.

"I'm a strong believer that when it comes to institutional branding, the school's athletics brand should be just as strong as your institutional brand," Howard said. "Meaning that our institutional and athletics branding should both be living and breathing entities that work together to help recruit top-level students in both the classroom and on the playing field. The new look speaks to what Stillman College athletics represents in terms of the championship pedigree that we possess throughout all of our student-athletes."

In addition to the logo change, the color theme was updated to the current athletics website, GoStillman.com, to Blue (Hex #06255B) and Vegas Gold (Hex #CEB770).

The school then said its logo will be updated across Stillman College's athletic facilities throughout the spring semester and on apparel sold on campus at The Kloset, which is located in the bottom floor of the Hay Center.

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