Tuscaloosa's GRO Marketing Lands On Prestigious Inc. 5000 List

TUSCALOOSA, AL — A Tuscaloosa-based digital marketing agency has entered rarified territory after being named to the most prestigious annual list of the fastest-growing private companies in the United States.

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GRO — founded in 2018 by company president Matt Pavlick — was recently ranked No. 157 on the Inc. 5000 list for 2022 after reporting three-year revenue growth of 3,223%.

The annual rankings are widely-viewed as the most comprehensive list of rapidly-growing private firms, highlighting businesses in the past such as Facebook, Chobani, Under Armour, Microsoft and Patagonia.

A total of 60 companies from Alabama were named to the list, with the majority coming from the booming tech sector in Huntsville. The only firm from the Yellowhammer State to crack the Top 10 was Distributed Ledger out of Daphne, which reported three-year revenue growth of 28,650%.

Amid the dozens of Alabama companies on the list, however, GRO was the only one based in Tuscaloosa and represented the fourth fastest-growing firm among those from Alabama.

“Being recognized as the No. 157 fastest-growing private company in America is an incredible achievement for the GRO team,” Pavlick said. “It is especially meaningful because our rapid growth was achieved virtually 100% organic, which is a testament to the hard work and dedication our team puts forth every single day to take care of our clients and deliver results.”

According to GRO, the company aims to provide better diversification of advertising spending, tighter definitions around a client’s consumer profile, reducing the cost of acquiring new customers, or better controlling and managing the changing needs of an effective digital marketing program. This includes services such as Google advertising, social media advertising, programmatic advertising, web design, creative and video production.

Justin Widmayer, the company's vice president of Agency Operations, also stressed the importance of showing such growth over the last few years in the face of economic headwinds, which has made for a gratifying experience.

"I’m very thankful for our clients who have put their trust in us to help grow their own businesses, and our team, whose devotion and talent continues to impress us every day," he said. "We are very fortunate to have such an incredible group of people at GRO that helped us make this possible."

Click here to see the full Inc. 5000 list and click here to learn more about GRO and its services.

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