Every business and every organization in Agoura Hills want the same thing – greater results. Is it time for you, your group, and/or your team to achieve greater results? I have sold many different products in many different industries, and I have learned a valuable lesson – selling is not always easy! Your desire will play a critical role in your ability to accomplish your sales goals.
A sales professional without desire is like an engine without fuel. Even the best vehicle will fail to perform, when it is lacking the necessary fuel. An idle engine creates no movement. Your sales efforts need momentum, not only to get things started, but to keep things moving. A deeper desire yields a more powerful fuel.
Being a salesperson is a lot like being a professional athlete. While both fields have the potential for an amazing income, the best salespeople and athletes focus on more than just money. Having the desire to win, they are willing to do what it takes to accomplish their goal.
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Although most superstars typically do not have a desire to practice, they do possess a strong desire to win. Football players desire to win the Super Bowl. Baseball players desire to win the World Series. Olympians desire to win the gold medal.
Most salespeople desire to win, too. They desire what a successful sales career will bring them: lifestyle, security, freedom, etc. Many people do
not have a desire to sell. This is not a bad thing. It is a reality. People get excited to close big sales and understandably so, but that is not what they
are truly passionate about. Passion is always deeper than a paycheck. If the depth of your desire does not exceed your wallet, it is highly unlikely
that your earnings will ever exceed your expectations.
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I have seen people get excited when they make a big sale or when they lock in a high–volume client. And I have seen the spark in their eyes when
they receive valuable referrals. That is excitement! But that excitement would quickly fade if there was no financial gain. Why? True desire is not
about money. Those with the greatest results focus on much more than just their commissions.
To succeed in sales, you must be able to distinguish between excitement and desire. A successful sales career must have a high level of excitement
while a 3–dimensional sales career must also have a high level of desire. People get excited about the money they earn because it brings them closer to their desires – their goals.
Today, identify three sales goals that will provide you with the motivation you need!
My next blog in this series will discuss Determination.
Please leave a comment and forward this blog to a friend. For more information about 3-D Sales or Think GREAT, please visit our website: www.thinkgreat90.com
Sell With a Purpose,
Erik
