Business & Tech
Bites Nearby: Feel Good Bakery
Simple ingredients and a careful approach make for unbeatable bread, pizza and pastries.
Let's talk about bread. We're lucky to have so many options in the Bay Area. Organic, artisanal, rice flour, quinoa, gluten-free, cage-free. It's hard for a bakery to stand out from a stellar lineup, and yet, in Alameda manages to do just that.
The first time I tried a slice of Feel Good bread was at a friend's house in Oakland. Chewing on that perfect crust I mumbled, “Where is this from? This isn't Sem—”
“It's from Feel Good. Good, huh? They're right across the Park Street Bridge,” my friend interrupted.
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The bakers take extra care using organic, stone-ground flour and fermenting the dough for two to three days. And that's just your regular ol' loaf. The bakery is famous for their Wholey-Moley, the chewy loaf that's simple and flavorful. Just three ingredients are needed to create the magic – whole wheat flour, water and sea salt, with an occasional sprinkling of pumpkin or sunflower seeds.
Rick Kellner and Jackie Riley, the husband and wife who own Feel Good, try to bring a little bit of New York City (Kellner's home town) and a little bit of Paris to their shop.
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On the New York side, there is thin crust pizza loaded with the perfect amount of cheese (think lots!) and a range of toppings, from classic pepperoni to walnuts and caramelized onions.
The French inspiration is evident from the croissant flakes melting on your tongue and the sweet almond paste that fills this classic pastry. Another specialty of the shop is French macarons. These almond-paste confections come in flavors like raspberry, mocha and pistachio.
Wash down the pastries with the bakery's freshly brewed Blue Bottle Coffee.
Feel Good Bakery is located in the Alameda Marketplace – a Ferry Building-like market hall right here in the East Bay. The bakery is open Monday through Friday from 7 a.m. to 8 p.m.; Saturday from 8 a.m to 8 p.m.; and Sunday from 8 a.m. to 7 p.m.
If you can't make it to the Island, check out Feel Good on Sundays at the Temescal or Jack London Square farmer's markets in Oakland.
