'Courvoisier of Cannabis': RivCo Marijuana Boom To Be Featured On CNBC Show

DESERT HOT SPRINGS, CA — Desert Hot Springs will be one of several California cities profiled Tuesday evening on CNBC's "The Profit: Marijuana Millions," which examines the state's growing recreational marijuana market following the passage of Proposition 64.

"The Profit" host Marcus Lemonis will take a closer look into how Desert Hot Springs came to embrace the marijuana industry and speak with city leaders who hope marijuana will provide a boon for the local economy, as well as growers and cultivators seeking a leg up on the booming market.

The city opened Southern California's first marijuana cultivation facility last year.

The 'Courvoisier of Cannabis' from CNBC.

Lemonis will also meet with dispensary owners and manufacturers of cannabis edibles in cities throughout the state.

"The marijuana industry is exploding as more states embrace the legalization of pot," said Lemonis. "Whether this is a good investment opportunity or all a big risk, one thing is clear -- these numbers are impossible to ignore."

The episode will air at 7 p.m. Pacific time.

— By City News Service /Image via Shutterstock