Website Development with E-Commerce Basics (Oakland)

The Website Development Seminar (with E-Commerce Basics) introduces the best practices for web development to the small business owner. It also covers essential concepts and recent developments in E-Commerce. It explains the vital role a website plays in promoting your business, and demonstrates techniques for optimizing the performance of your website and maximizing the attention it receives. In this seminar, you will learn about: * How to build a new or improve an existing Website, * Website design elements (such as site maps and wire frames), * Domain registration pitfalls, * Website hosting options and user experience guidelines, * Search engine optimization (SEO), Google Analytics & Google Webmaster Tools, * E-Commerce Fundamentals (business case for an online store, customer conversion and multichannel shoppers) * Potential E-Commerce Solutions (e.g. online marketplaces, online merchant services, custom-built websites, etc.), and lastly E-Payment Processors & Mobile Payment Solutions. This three-hour seminar will include demonstrations of website development applications and allow attendees to have their website evaluated by the instructor and class. This seminar is sponsored by a generous contribution from Chase Bank.

Date & time: Thu, 01/21/2016 - 1:00pm - 4:00pm

Location: Oakland City Hall 1 Frank H. Ogawa Hearing Room 2

Online registration:Register for this event