🌱 Patch AM: How one Beverly Hills boutique helped turn Rodeo Drive into a legend

Hello again Beverly Hills! We're bringing you the latest town highlights. Don't miss out, keep going! ☕️️

In today's newsletter:

• How one Beverly Hills boutique helped turn Rodeo Drive into a legend
• What new rules and programs greet BHUSD students this school year?
• Why a high-profile Swalwell accuser chose Beverly Hills to go public

Also on today's calendar: LA Dancefit Open House and 5 more events.

Today's riddle: What is full of holes but still holds water? 🤔 (Answer below!)

Weather forecast:

• Friday: Very warm, with a high of 87 and low of 68 degrees. 🌶 Hot!
• Saturday: Very warm, temps: high: 88, low: 68.
• Sunday: Periods of sun, with a high of 88 and low of 67 degrees.

📰 News we're reading

• Rodeo Drive Honors Fred Hayman (canyon-news.com) — Beverly Hills just marked 50 years of Rodeo Drive with a fashion-filled celebration at the Beverly Wilshire, honoring visionary retailer Fred Hayman's role in transforming the street. Speakers, including Rodeo Drive Committee President Kathy Gohari and Hayman's son Robert, reflected on how his Giorgio Beverly Hills boutique and early collaborators helped create today's world-famous luxury destination.
   

• BHUSD welcomes students back to school - Beverly Press & Park Labrea News (beverlypress.com) — Beverly Hills Unified has welcomed about 3,000 students back to Horace Mann, El Rodeo, Beverly Vista Middle and Beverly Hills High for the 2026–27 year, with new tech and safety policies in place. The district is expanding tutoring, arts, athletics and preschool, and is even exploring an AI literacy graduation requirement to better prepare local students.
   

• Federal Agents Seize Eric Swalwell's Devices, Search Home in Sexual Misconduct Probe (kqed.org) — Beverly Hills was the backdrop for a key April press conference where accuser Lonna Drewes and her attorneys detailed sexual misconduct claims against former Rep. Eric Swalwell, part of a widening federal probe that now includes seized devices and a search of his D.C. home. Swalwell denies the allegations, while multiple law enforcement agencies, including Manhattan's DA, continue investigating.
   

📸 Around Beverly Hills

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🗓 Upcoming Events in Beverly Hills

Add your event to our calendar and newsletter!

Saturday August 22
• Herd & Grace BBQ Food Festival →
  The Century City Chamber of Commerce 11668 W Olympic Blvd, Suite 101, Los Angeles, CA 90064
  12:00 pm
• ECFâs Associates Board Trivia Night!
  The Century City Chamber of Commerce ECF Kayne Eras Center Gym 5350 Machado Rd. Culver City, CA 90230
  7:00 pm
Wednesday August 26
• California Commercial Real Estate Outlook: Insights from the UCLA Anderson Forecast Real Estate Survey
  The Century City Chamber of Commerce Allen Matkins 1901 Avenue of the Stars
  11:30 am
Thursday August 27
• Century City Farmer's Market →
  The Century City Chamber of Commerce 2029 Century Park E #4392, Los Angeles, CA 90067
  10:00 am
• Ready or Not: Gain the AI Advantage Before Your Rivals Do
  The Century City Chamber of Commerce Armanino Century City 2121 Avenue of the Stars, 15th Floor Los Angeles, CA 90067
  4:00 pm
• Insights From the C-Suite
  The Century City Chamber of Commerce 2029 Century Park E #4392, Los Angeles, CA 90067
  5:30 pm
Sunday August 30
• LA Dancefit Open House →
  LA Dancefit Studio, 10936 Santa Monica Blvd, Los Angeles
  1:30 pm
Saturday September 5
• ABOVE HOLLYWOOD: Labor Day Weekend | Rooftop Pool Party →
  Montrose at Beverly Hills, 900 Hammond St, West Hollywood
  3:00 pm

📣 Beverly Hills Shout Outs!

Want to say something great about someone in town? Click here to submit your Shout Out to Patch AM! It's free!

🗓 Events Nearby

Friday August 21
• Varsity Football vs. Los Alamitos HS
  Inglewood High School Caroline Coleman Stadium
  7:00 pm
• The Friday Show (Stand-up Comedy) →
  Westside Comedy Theater, 1323-A 3rd St, Santa Monica
  8:00 pm
Saturday August 22
• Girls' Flag Football vs. San Pedro HS
  Inglewood High School @ Narbonne HS Tournament
  8:00 am
Sunday August 23
• LA Jazz Festival – Jazz on the Beach - Day 2 →
  Dockweiler Beach, 12000 Vista Del Mar, Playa Del Rey
  10:00 am

Have we missed something on our calendar? Add an event yourself! As always, before attending confirm event details to ensure accuracy.

 

Thank you 👏👏👏 to these businesses for making Beverly Hills PatchAM possible:

• East West Holistic Psychotherapy — (310) 975-3110
• Beverly Wilshire Aesthetics Beverly Hills Medical Spa — (424) 453-5340
• OxyRenew: Hyperbaric Oxygen Clinic — (213) 260-0838
• Sunlight Media LLC — (323) 868-3581
• Oria Builders — (877) 778-6742
• California driver services — (310) 293-0748
• Dynasty Fitness Gym Equipment — (213) 584-0858

Click here to show your appreciation! 💚

Want to see your business here? Click here to connect with local customers.

💬 Chatter

What your neighbors are talking about on social media

• Your Massage QUESTIONS — Answered —Massage RX Read on Patch

• Hi neighbors 👋 I'm happy to be part of the community.
  I'm here to connect with local residents, share helpful information, and stay updated on what's happening around the neighborhood. Looking forward to… (Nextdoor Beverly Hills South East)

• Sephora posted a job opening for Licensed Beauty Advisor - Part Time in Beverly Hills. Apply here.
• Fashion Nova posted a job opening for (Freelance) Photo Retoucher in Beverly Hills. Apply here. You can search for other jobs near Beverly Hills here.

🗞 Nearby News

West Hollywood

• West Hollywood Apartment Owners Can Now Apply for Earthquake Retrofit Grants (wehotimes.com)
• Part 2: The 'Housing Crisis' West Hollywood Used to Talk Itself Out of a Fight (wehoonline.com)
• Meet Marlon Gobel, the WeHo Council Candidate Who's Also the Son of Two Counterculture Icons (wehoonline.com)

Manhattan Beach

• Manhattan Beach Assessed Property Value Tops $29 Billion, Outpaces LA County (patch.com)

Ok Beverly Hills! So now you're in the loop about what's happening today. Thanks for reading, and see you in your inbox next time! Oh -- and if you like what you're reading, invite a friend to Patch AM!

-- The Patch AM Team

P.S. The answer to today's riddle: A sponge (Thank you Netty W. for sending it in!)
Got a good riddle for PatchAM? Submit it here!

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We use a combination of real people and machines to tell you what's happening around town. Learn more about Patch AM.

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