Business & Tech
Montage Hotel Used as Backdrop for Super Bowl Ad
Matthew Broderick was filmed at the North Canon Drive hotel for a Super Bowl XLVI commercial.
The was shown briefly in an advertisement that aired during Sunday’s Super Bowl.
The Honda commercial, a parody of the movie Ferris Bueller's Day Off, featured actor Matthew Broderick. About 35 seconds into the commercial, a valet hands Broderick the key to his car. That scene was filmed at the Montage, according to the Beverly Hills Conference and Visitors Bureau.
About a minute into the ad, Dayton Way is also seen as Broderick drives away from his agent.
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Super Bowl XLVI has ranked as the most-watched television program in United States history with 111.3 million viewers, according to Nielsen Fast National data. That means that many eyes were likely glued to the tube when Beverly Hills made its appearance during the program.
To watch the Honda commercial, click here.
