Beverly Hills Steakhouse to Host 56th Beef Bowl

in Beverly Hills is hosting its 56th “Beef Bowl” this week, during which the two college football teams competing in the annual Rose Bowl game dine at the La Cienega restaurant. 

The event “is not about what team eats the most,” but “about the players having a great time, enjoying a great meal in great surroundings,” Lawry's Restaurants Inc. President and CEO Richard R. Frank said. 

Lawry's does not encourage an eating competition at the Beef Bowl and coaches are informed that there is a limit of two servings of prime rib per player. Nevertheless, the myth of an eating contest between teams remains.

This year’s Rose Bowl match features the University of Oregon and the University of Wisconsin. Oregon’s team is scheduled to participate in the Beef Bowl on Wednesday, while Wisconsin players will make their appearance on Thursday. 

A similar event has been held at Lawry's The Prime Rib in Dallas for Cotton Bowl contenders since 1983.

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