Coupa Café in Beverly Hills keeps the continuity of their Palo Alto location’s reputation as a techie hotspot. Coupa Café is hosting the Social Media Breakfast LA Speaker Series, on Tuesday, May 22, 2012 from 7:30 AM – 9:00 AM. The rapidly growing speaker series will feature Aaron Turkel, Head of Digital Strategy at Embrace Digital in Los Angeles.
Coupa Café will serve a selection of freshly baked pastries, Kingslake and Crane premium blend granola with yogurt, and the special Coupa coffee straight from Venezuela.
The meeting is set to cover the evolution of niche movie marketing. Aaron Turkel will use his new media experience by explaining this revolution. Although television is still king for big budget entertainment properties, new media has become the primary marketing touch-point for small to medium sized projects. Niche projects appeal to niche segments of the market, and these segments align themselves by polarizing interest. New media uses these interests to target relevant users with messages that are actionable and timely, a much more efficient strategy when every dollar spent needs to drive quantifiable impact. This event also encourages networking with marketers, PR pros, entrepreneurs, bloggers, pod casters, new media fanatics and future SMBLA speakers.
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Tickets are $15, Free parking and free WiFi
