Victor Einhorn How to develop your business with LinkedIn ?

In any events, many people with whom I exchange tell me " Victor, You seem to know a lot of people. "

There is no mystery behind it and there are simple and effective tools to prepare your prospecting and networking events, something I 'm particularly with LinkedIn.

However, it is important to remember a few basic rules of proper use of these tools expand your base of all exploration requires some simple requirements !

   1  Your profile : start with you. Your LinkedIn profile will reflect what you are. Much more than a CV, the caller will discover not only who you are, but who you have in your relationship, what is your activity on LinkedIn etcDonc treat your profile, with a professional photo, a coherent function, clear, neither too long nor too short. The summary is the third crucial point of your presentation : it must quickly give your visitors an overview of what you can bring him (product or service).
    
 
    2 Find people: target your prospects according to your goal, why ask a medical secretary to join your network if you sell industrial software Do not forget to write your own message ?. Without prose, a  Hello Aline, I found your profile etc  is much nicer than the standard message that LinkedIn sends for you.
    3 Use the contacts of your contacts : (so -called N +2). They can be a source of potential prospects that you would not necessarily think. It is here that the maxim  friends of my friends are my friends makes sense ! Again, have the courtesy to write them a Custom message .  an example : " Hi Paul, we have in common John fabien in our LinkedIn networks. I invite you to join my professional network. Pleasure to share our respective activities. Sincerely, Victor Einhorn "

    5 Groups : LinkedIn has an incredible number of groups, although classified by themes. There is no reason not to find a few that match your activité.Evitez to be a member of more than 25 groups, otherwise you will be flooded with mails.N Do not forget that being a member of a group involves at minimum read what is published .

    So do the calculation of the time you can give to this activity.

    Do not hesitate to be active : click like, follow the person who wrote the article, respond to the ongoing discussion, share information, provided it is relevant.

    You can also check the twitter box to repeat the info on your twitter account.

    6 Events : virtual network is one thing. It remains essential to combine it with the actual networking, human, one where a handshake and exchange cards visite.Sélectionnez events that are in your target (location, activity) is tightened. Eve, look registrants and select in advance the potentially interesting contacts .

    7 The company page: follow the companies that are in your industry or complementary. This is a good way to make business intelligence and / or technological

  to boost your business on LinkedIn:

    -Set yourself clear and precise objectives : why I use this tool and how
   - Be methodical : not scatter you, so does the effectiveness and your reputation
   -  Be persistent : it is useless to 100 requests for contacts in one day and then nothing for 3 weeks. The return on investment is on the medium / long term
    - SHARE : the more you communicate and share, the more you will return .