This post was contributed by a community member. The views expressed here are the author's own.

Health & Fitness

How to Make StumbleUpon Work for Your Business

With your online business, the objective is for internet users to find you via online marketing efforts.

With your online business, the objective is for internet users to find you via online marketing efforts. There is a new player in the game that can make it easier for your target market to find you, and also to build links to your website business. Let’s take a look at StumbleUpon.

What Is StumbleUpon?

StumbleUpon is a social website that allows users to design an internet that caters to their needs and interests. Once it learns what types of sites you like, it customizes your choices for searches using those parameters. And, you can share your recommendation for choices with friends in your social network with a simple click of a button.

Here is how it works. Go to the StumbleUpon site. Sign up for an account. Create a strong profile by listing personal and business categories of interest. These parameters will be used to help select websites for you to view and share with your fellow social networking contacts.

Once on the site, look for your website and/or blog to see if it has already be tagged and added to the site directory. If it has not, then you have a bit of work to do.

As a member, you can begin to add it and recommend it to others when you install the StumbleUpon toolbar. Enter your website and blog addresses. Review your website and recommend it by clicking on the Stumble button. Now you will be listed in the directory. Continue to review other pages that contain information pertaining to your site, such as article directories. Further identify your site by adding tags with specific keywords.

Now, get others to review your website and include it in their type of search. To do this, network with others on the StumbleUpon site. Visit their profiles and review the sites that they have already tagged.

Ask other business associates to join this social networking site and your network of users. Recommend that they visit your website as well as visiting theirs. This is a useful way to increase your website traffic through more targeted means. People who share your similar interests can find you more easily now.

Here are a few more advantages that StumbleUpon may hold for your online business.

Lower bounce rate – This means that people who click on your site won’t immediately leave because it is not what they were looking for. The detailed profile that you fill out plus the types of sites that you bookmark using the toolbar help to tailor results to your needs.

New traffic with each new Stumble – Every time someone “likes” your site or blog they are recommending it to more people, which drives traffic your way. Of course, when you have a wider network within the social site, you can have higher page views and unique visitors.

StumbleUpon can be the tool you are looking for to increase your traffic. Give it a try today.


The views expressed in this post are the author's own. Want to post on Patch?

More from Burlingame-Hillsborough