Community Corner
π± Patch AM: Which new businesses are opening their doors in Capitola this month?
Coming up on the Capitola Patch calendar: Santa Cruz Film Festival

Coffee in hand, Capitola? We've got the latest town updates for you. Keep reading to stay in the loop. ☕️️
🎃 Hosting a Halloween event in Capitola? Let Patch get the word out for you. Post it to the Patch calendar.
In today's newsletter:
- Which new businesses are opening their doors in Capitola this month?
- Why October might be the best month to enjoy Capitola Beach
Also on today's calendar: Santa Cruz Film Festival and 8 more events.
Today's riddle: What is clean when it is black and dirty when it is white? 🤔 (Answer below!)
From our Partner
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- Thursday: Clouds yielding to sun, with a high of 81 and low of 56 degrees.
- Friday: Partly sunny and not as warm, temps: high: 69, low: 59.
- Saturday: Low clouds breaking, with a high of 69 and low of 53 degrees.
📰 News we're reading
• Santa Cruz County business filings: Week of Oct. 6 (lookout.co) — Several new businesses have just registered in Santa Cruz County, including Auto Spa on Capitola Avenue and two circus and aerial arts ventures at 1855 41st Avenue in Capitola. These filings signal fresh services, jobs, and activity coming to Capitola alongside new ventures in nearby Soquel, Santa Cruz, Aptos, Scotts Valley, and beyond.
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• 10 California Beach Towns That Feel Even Better Once October Arrives (newsbreak.com) — Capitola gets a special spotlight among 10 California beach towns that really shine in October, when crowds thin and parking and restaurant tables are easier to find. The article highlights Capitola's colorful Venetian Court, mellow beach days, wharf strolls, and boutique shopping, suggesting fall is an ideal time for locals and visitors to enjoy the village at a slower pace.
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📸 Around Capitola
Show off your photography skills and the sights around town! Click here to submit your Photo of the Day to Patch AM!
🗓 Upcoming Events in Capitola
Add your event to our calendar and newsletter!
★ Featured events ★
- Santa Cruz Film Festival →
Santa Cruz
11:00 am
Saturday October 17
Want to see your event featured? Click here!
Other local events
- Job Search Skills for the 55+ Folks →
Capitola Library, 2005 Wharf Road, Capitola
9:00 am - Parent Nest A Guided Play and Connection Series →
Santa Cruz Children's Museum of Discovery MOD, 1855 41st Ave #10, Capitola
10:00 am - Little Discoverer Fridays →
Santa Cruz Childrens Museum of Discovery – MOD, 1855 41st Ave, suite C-10, Capitola
10:30 am - Fireworks Extravaganza →
Capitola Wharf, Wharf Road, Capitola
8:00 pm - Beach Cleanup @ Capitola Beach →
Capitola Beach, 120 Monterey Ave, Capitola
9:00 am - Bingo Night for Save Our Shores at Cocoa Vino Capitola →
Cocoa Vino Capitola, 312 Capitola Ave, Capitola
7:00 pm - Spun at The Sand Bar →
The Sand Bar, 211 Esplanade, Capitola
7:30 pm - General Service District Meeting (Hybrid) →
Mid-County Senior Center, 829 Bay Ave., Capitola
7:30 pm - A Proper Autumn Tea →
Casa Serrano, 412 Pacific St, Monterey
3:00 pm - Free Online Webinar: Stabilize Before You Automate →
, Santa Cruz
12:00 pm
Friday October 9
Sunday October 11
Monday October 12
Wednesday October 14
Sunday October 18
Wednesday October 21
📣 Capitola Shout Outs!
Want to say something great about someone in town? Click here to submit your Shout Out to Patch AM! It's free!
🗓 Events Nearby
- Student Vaccine Clinic →
Stevenson Event Center, Stevenson Service Road, Santa Cruz
8:30 am - Understanding & Using Your Syllabus →
Academic Resources Center (ARC), 408 McHenry Road, Santa Cruz
9:50 am - Bay Tree Building Furniture Sit Test Open House →
McHenry Library, 1156 High St, Santa Cruz
10:00 am - Demystifying the IRB: ask us anything! →
McHenry Library, 2nd Floor Room 2353, Santa Cruz
10:30 am
Thursday October 8
Have we missed something on our calendar? Add an event yourself! As always, before attending confirm event details to ensure accuracy.
Thank you 👏👏👏 to these businesses for making Capitola PatchAM possible:
- Illusive Comics & Games, LLC — (408) 985-7655
- Avalon Visions Center For Creative Spirituality — (831) 464-7245
Click here to show your appreciation! 💚
Want to see your business here? Click here to connect with local customers.
💬 Chatter
What your neighbors are talking about on social media
- Yard Sale!
Multi household sale with: furniture, photography equipment, pet supplies, moving supplies, women's clothing, kids games, puzzles and more (Nextdoor Depot Hill) - Hi Neighbors- need some help here.
A person posted on FB anonymously that she needed personal items because she just paid her rent and couldn't afford anything else. I responded even… (Nextdoor Capitola Beach)
- Spencer's posted a job opening for Assistant Store Manager - Spirit in Capitola. Apply here.
- The John Stewart Company posted a job opening for Janitor- Harvey West Studios in Santa Cruz. Apply here. You can search for other jobs near Capitola here.
🗞 Nearby News
Soquel
- UCSC women's soccer scorches D-II Sunbirds on senior day (santacruzsentinel.com)
- Santa Cruz Events Oct. 8–14: Rickie Lee Jones & More (goodtimes.sc)
- Rickie Lee Jones brings pieces of treasure to Rio; Bonnie Raitt returns to the Civic (santacruzsentinel.com)
Aptos
- Aptos Neighborhood Newsletter for Wednesday, Oct. 7 (lookout.co)
- El Barrio Oaxaqueño in Watsonville is serving customers (santacruzsentinel.com)
Watsonville
- Mother Of Teen Rescued In Baby Angelita Case Arrested (patch.com)
Ok Capitola! So now you're in the loop about what's happening today. Thanks for reading, and see you in your inbox next time! Oh -- and if you like what you're reading, invite a friend to Patch AM!
-- The Patch AM Team
P.S. The answer to today's riddle: "What is clean when it is black and dirty when it is white?" — A chalk board (Thank you Charlie H. for sending it in!)
Got a good riddle for PatchAM? Submit it here!
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